INVITATION TO THE END OF THE WORLD

/// AUGMENTED REALITY NOTICE

The concept for this project is a bit elaborate so stick with me here. I was assigned to create ‘an invitation to the end of the world’ and I decided to put an uplifting spin on it for humanity's sake. The concept was inspired by Elon Musk’s tweet that said something like this: the world is going to end from the meteor, Apophis, on April 13 2029 and NASA doesn't even care. This tweet got me thinking, let’s have Elon escape this-worldly disaster on his ship made by his company SpaceX that is destined for Mars. Let's also have him take some DNA samples with him so he can colonize a new civilization of homo sapiens when he gets there.

Art Direction /// Scott Laserow