MOON WATER
Moon Water is water that has been energetically charged by the moon. It is known for its mystical and spiritual abilities and wide range of applications. Moon water is used for spells, rituals, potions, cleansing, protection, growth, and much much more. Different phases of the moon can also charge the water with more specific intentions and power. Free of all negative energies and packaged with positive intentions, moon water is a conceptual brand for all mystics to enjoy.
Art Direction /// Katey Stafford
Moon Water is a mystical and playful brand that is the first to sell water charged by different phases of the moon.
COLLATERAL
I designed a responsive logo, packaging, and merchandise of my idea for a brand. The branding is completely hand-drawn with a chalkboard-inspired texture. The black and white minimalist color palette of the brand allows for the colors of the three flavors to pop. Moon Water comes in three ‘flavors’; Blue Moon, New Moon, and Full Moon. This water comes in the form of cans and dropper bottles. Merchandise includes everything a witch may need; a spellbook, tote, matches, and tarot cards.
